time winner of the Chartered Institute of marketing Award is to
introduce a travel insurance cover for visitors into the country
before the end of March this year.
The product, dubbed "Akwaaba" would offer visitors to Ghana, the
opportunity to insure themselves with SIC from wherever they were
prior to their arrival to enable them benefit from a variety of
facilities including health.
Speaking to the GNA at the ongoing 11th Ghana International Trade
and Exhibition Fair dubbed "Golden Jubilee Fair," Mrs Doris Awo Nkani,
Head of the company's Sales and Marketing Department told the GNA that
various centres would be opened abroad to facilitate the patronage of
the new product.
According to her, a lot of research had gone into the process and
assured that market research conducted indicated a good preference by
visitors for the travel insurance cover.
She said the implementation would be carried out with the
collaboration of the various embassies outside the country and added
that the basic idea was to make Ghana a safe haven for all visitors.
In addition, Mrs Nkani said a special centre would be set up in
Accra that would coordinate all activities offering a 24-hour service
to its clients. Besides, motor, fire, accidents and life policies, SIC
also has several tailored-made products that offer flexible home
packages, combination of all manner of risks.
The company is at the fair to educate participants about risks and
hazards associated with their businesses and the need to take cover.
06 March 07
